January 19th, 2012 by Brian Beeler
EMC Dominates Purpose Built Backup Appliances Market
A new report from IDC shows EMC leading the Purpose Built Backup Appliances (PBBA) market with a 62% market share for the first half of 2011 thanks to their Avamar, Data Domain and Disk Library for Mainframe products. That translates into a 3X lead over the second place finisher IBM. The rest of the PBBA market is made up of handful of other players who account for 17.3% of the total market.
IDC says the PBBA market grew rapidly in the first half of 2011 and IDC expects year over year revenue growth to increase by over 65%. EMC's depth of offerings and scalability of solutions in the backup space are what's winning them a majority of the business as their clients need faster backup and recovery, virtual server protection, more integration and improved cost control.
EMC extols the value of PBBAs, referencing an IDC report that showed EMC customers have achieved an 81% reduction in time spent managing backups, netting average payback periods of seven months and a return on investment of 450% over three years.
IDC PBBA Market Report (PDF)