--- description: Today Toshiba Memory America, Inc. announced that on October 1st of this year, it will officially change its new to Kioxia America, Inc. Kioxia... title: Toshiba Memory Will Rebrand As Kioxia In October image: https://www.storagereview.com/wp-content/uploads/2019/07/Toshiba_red-no-background.png --- [![Storage Review]()](https://storagereview.com/) --- [Facebook](https://www.facebook.com/@storagereview) [X (Twitter)](https://twitter.twitter.com/storagereview) [Instagram](https://www.instagram.com/storagereview/) [LinkedIn](https://www.linkedin.com/company/storagereview-com) [YouTube](https://www.youtube.com/user/storagereview?sub_confirmation=1) [Email](mailto:info@storagereview.com) [Spotify](https://open.spotify.com/show/1y6VnznABhHeOSMOmbDTz0) [Reddit](https://www.reddit.com/r/StorageReview/) [Discord](https://discord.gg/TwMHb4azdC) [RSS Feed](https://www.storagereview.com/rss.xml) [TikTok](https://www.tiktok.com/@storagereview) [Facebook](https://www.facebook.com/@storagereview) [X (Twitter)](https://twitter.com/storagereview) [Instagram](https://www.instagram.com/storagereview/) [LinkedIn](https://www.linkedin.com/company/storagereview-com) [YouTube](https://www.youtube.com/user/storagereview?sub_confirmation=1) [Email](mailto:info@storagereview.com) [Spotify](https://open.spotify.com/show/1y6VnznABhHeOSMOmbDTz0) [Reddit](https://www.reddit.com/r/StorageReview/) [Discord](https://discord.gg/TwMHb4azdC) [RSS Feed](https://www.storagereview.com/rss.xml) [TikTok](https://www.tiktok.com/@storagereview) [![StorageReview.com]()](https://www.storagereview.com) ≡ Menu - [Home](https://www.storagereview.com/) - [Storage Reviews](https://www.storagereview.com/review) - [End User Reviews](https://www.storagereview.com/consumer) - [Enterprise Reviews](https://www.storagereview.com/enterprise) - [Ubiquiti Reviews](https://www.storagereview.com/best/ubiquiti-reviews) - [SR Merch](https://store.storagereview.com) - [Leaderboards](https://www.storagereview.com/best) - [Best Storage Arrays](https://www.storagereview.com/best/storage-arrays) - [Best Enterprise SSDs](https://www.storagereview.com/best/enterprise-ssds) - [Best Servers](https://www.storagereview.com/best/servers) - [Best Enterprise GPUs](https://www.storagereview.com/best/enterprise-gpus) - [Best Desktops for Local AI](https://www.storagereview.com/best/desktops-local-ai) - [Best Laptops for Local AI](https://www.storagereview.com/best/laptops-local-ai) - [Best Local LLM Tools](https://www.storagereview.com/best/local-llm-tools) - [Agentic AI Hardware](https://www.storagereview.com/best/agentic-ai-hardware) - [Best SSDs & Hard Drives](https://www.storagereview.com/best_drives) - [Best Portable SSDs](https://www.storagereview.com/best/portable-ssds) - [Best Business Laptops](https://www.storagereview.com/best/business-laptops) - [Best Mobile Workstations](https://www.storagereview.com/best/mobile-workstations) - [Best Desktop Workstations](https://www.storagereview.com/best/desktop-workstations) - [Best Mini PCs](https://www.storagereview.com/best/mini-pcs) - [Best Laptop Battery Life](https://www.storagereview.com/best/laptop-battery-life) - [Storage Reference Guide](https://www.storagereview.com/storage-reference-guide) - [About SR](https://www.storagereview.com/about-storagereview) - [StorageReview.com Sweepstakes Rules and Regulations](https://www.storagereview.com/storagereview-com-sweepstakes-rules-and-regulations) Search [Home](https://www.storagereview.com/) » [News](https://www.storagereview.com/news) » Toshiba Memory Will Rebrand As Kioxia In October # Toshiba Memory Will Rebrand As Kioxia In October by Adam Armstrong on July 18, 2019 [Enterprise](https://www.storagereview.com/enterprise)  ◇  [Enterprise Storage](https://www.storagereview.com/enterprise/enterprise-storage) Today Toshiba Memory America, Inc. announced that on October 1st of this year, it will officially change its new to Kioxia America, Inc. Kioxia (pronounced kee-ox-ee-uh) will be the new name of all Toshiba Memory companies around the same date. The name change is a result of the spin-off of Toshiba Memory from the parent company of Toshiba Corporation last year.  ![]() The new name is a combination of the Japanese word kioku meaning “memory” and the Greek word axia meaning “value,” resulting in Kioxia. Kioxia aims to merge memory and value ushering in a new era of memory. The need for storage and memory has rapidly changed over the past few years. Kioxia’s mission is to evolve memory to create uplifting experiences to change the world. Its vision is to take its core progressive memory technology and products, services and systems that create choice and define the future. While Toshiba Memory was spun off in 2018, it has made several technological advancements recently and when it was under the larger Toshiba banner. The company claims the invention of NAND flash memory in 1987; currently it is producing the latest 3D Flash memory, BiCS FLASH. The company will continue to innovate and help the world rise to meet the challenge of emerging technologies and the ever-increasing need for more dense and more powerful flash storage.  [Toshiba Memory](https://business.toshiba-memory.com/en-jp/) [Discuss this story](http://forums.storagereview.com/index.php?/topic/41913-toshiba-memory-will-rebrand-as-kioxia-in-october/) [Sign up for the StorageReview newsletter](https://www.storagereview.com/storagereview_newsletter_signup) **Engage with StorageReview** [Newsletter](https://www.storagereview.com/storage_newsletter) |  [YouTube](https://www.youtube.com/user/StorageReview "Opens in a new window") | Podcast  [iTunes](https://podcasts.apple.com/gb/podcast/storagereview-com-storage-reviews/id1060681115 "Opens in a new window")/ [Spotify](https://open.spotify.com/show/1y6VnznABhHeOSMOmbDTz0 "Opens in a new window") |  [Instagram](https://www.instagram.com/storagereview/ "Opens in a new window") |  [Twitter](https://twitter.com/storagereview "Opens in a new window") |  [TikTok](https://www.tiktok.com/@storagereview? "Opens in a new window") |  [RSS Feed](https://www.storagereview.com/rss.xml) ![]() ### Adam Armstrong Adam is the chief news editor for StorageReview.com, managing our internal and freelance content teams. 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