--- description: The Object First Consumption model provides secure, simple, and robust immutable backup storage without the heavy lifting of hardware lifecycle... title: Object First Introduces Pay-Per-Use Consumption Model for Flexible Immutable Storage image: https://www.storagereview.com/wp-content/uploads/2024/03/StorageReview-Object-First-Ootbi-2.jpg --- [![Storage Review]()](https://storagereview.com/) --- [Facebook](https://www.facebook.com/@storagereview) [X (Twitter)](https://twitter.twitter.com/storagereview) [Instagram](https://www.instagram.com/storagereview/) [LinkedIn](https://www.linkedin.com/company/storagereview-com) [YouTube](https://www.youtube.com/user/storagereview?sub_confirmation=1) [Email](mailto:info@storagereview.com) [Spotify](https://open.spotify.com/show/1y6VnznABhHeOSMOmbDTz0) [Reddit](https://www.reddit.com/r/StorageReview/) [Discord](https://discord.gg/TwMHb4azdC) [RSS Feed](https://www.storagereview.com/rss.xml) [TikTok](https://www.tiktok.com/@storagereview) [Facebook](https://www.facebook.com/@storagereview) [X (Twitter)](https://twitter.com/storagereview) [Instagram](https://www.instagram.com/storagereview/) [LinkedIn](https://www.linkedin.com/company/storagereview-com) [YouTube](https://www.youtube.com/user/storagereview?sub_confirmation=1) [Email](mailto:info@storagereview.com) [Spotify](https://open.spotify.com/show/1y6VnznABhHeOSMOmbDTz0) [Reddit](https://www.reddit.com/r/StorageReview/) [Discord](https://discord.gg/TwMHb4azdC) [RSS Feed](https://www.storagereview.com/rss.xml) [TikTok](https://www.tiktok.com/@storagereview) [![StorageReview.com]()](https://www.storagereview.com) ≡ Menu - [Home](https://www.storagereview.com/) - [Storage Reviews](https://www.storagereview.com/review) - [End User Reviews](https://www.storagereview.com/consumer) - [Enterprise Reviews](https://www.storagereview.com/enterprise) - [Ubiquiti Reviews](https://www.storagereview.com/best/ubiquiti-reviews) - [SR Merch](https://store.storagereview.com) - [Leaderboards](https://www.storagereview.com/best) - [Best Storage Arrays](https://www.storagereview.com/best/storage-arrays) - [Best Enterprise SSDs](https://www.storagereview.com/best/enterprise-ssds) - [Best Servers](https://www.storagereview.com/best/servers) - [Best Enterprise GPUs](https://www.storagereview.com/best/enterprise-gpus) - [Best Desktops for Local AI](https://www.storagereview.com/best/desktops-local-ai) - [Best Laptops for Local AI](https://www.storagereview.com/best/laptops-local-ai) - [Best Local LLM Tools](https://www.storagereview.com/best/local-llm-tools) - [Agentic AI Hardware](https://www.storagereview.com/best/agentic-ai-hardware) - [Best SSDs & Hard Drives](https://www.storagereview.com/best_drives) - [Best Portable SSDs](https://www.storagereview.com/best/portable-ssds) - [Best Business Laptops](https://www.storagereview.com/best/business-laptops) - [Best Mobile Workstations](https://www.storagereview.com/best/mobile-workstations) - [Best Desktop Workstations](https://www.storagereview.com/best/desktop-workstations) - [Best Mini PCs](https://www.storagereview.com/best/mini-pcs) - [Best Laptop Battery Life](https://www.storagereview.com/best/laptop-battery-life) - [Storage Reference Guide](https://www.storagereview.com/storage-reference-guide) - [About SR](https://www.storagereview.com/about-storagereview) - [StorageReview.com Sweepstakes Rules and Regulations](https://www.storagereview.com/storagereview-com-sweepstakes-rules-and-regulations) Search [Home](https://www.storagereview.com/) » [News](https://www.storagereview.com/news) » Object First Introduces Pay-Per-Use Consumption Model for Flexible Immutable Storage # Object First Introduces Pay-Per-Use Consumption Model for Flexible Immutable Storage by Harold Fritts on April 22, 2025 [Data Protection](https://www.storagereview.com/enterprise/data-protection)  ◇  [Enterprise](https://www.storagereview.com/enterprise) Object first used the VeeemON 2025 event to announce a new pay-per-use consumption model for the United States, offering customers, resellers, and service providers a modern alternative to the traditional capital expenditure (CapEx) purchasing model. This new approach provides secure, simple, and powerful immutable backup storage, eliminating the need for upfront investments and the burden of managing hardware lifecycles. ![]() David Bennett, CEO of Object First, reaffirmed the company’s dedication to strong ransomware protection through immutable storage. He introduced the new Consumption model, which offers flexibility and reduced risks for businesses of all sizes. Bennett assured customers that, regardless of their choice between the Consumption model and the traditional CapEx approach, their backup data will remain secure against cyber threats. ## **Key Benefits of the Consumption Model** The new consumption model offers several advantages designed to meet the evolving needs of businesses. **Pay for What You Use, Scale as Needed** The Consumption model allows customers to access backup storage capacities ranging from 17 TB to 7 PB without upfront payment. With a straightforward monthly billing structure and a one-year subscription, businesses can achieve cost efficiency as they scale, benefiting from reduced per-terabyte pricing as their storage needs grow. **Hardware Refreshes and Updates Included** Unlike traditional models, the Consumption model eliminates the need for customers to purchase or manage hardware. All technology refreshes, services, support, and software updates are included in the subscription. Customers only pay for their storage, ensuring they stay updated with the latest advancements without incurring additional costs. **Predictable Billing and Simplified Management** Object First’s Consumption model minimizes the risks associated with over- or under-sizing storage environments. With tools like the Object First Storage Calculator, expert technical support, and access to a robust partner network, customers can accurately plan their storage needs while maintaining predictable billing. ## **Simplifying Storage Capacity Planning** Object First’s innovative approach to storage capacity planning utilizes advanced object storage sizing tools and fosters expert collaboration with customers and partners. This ensures businesses can accurately assess their backup storage requirements for years to come, avoiding the pitfalls of under- and over-provisioning. Customers also benefit from continuous access to the latest software, operating system, and firmware updates, along with expert technical support and on-site service. ## **Empowering Service Providers** The Consumption model is particularly advantageous for service providers, enabling them to deploy [Object First’s Ootbi (Out-of-the-Box Immutability)](https://www.storagereview.com/review/object-first-ootbi-simple-ransomware-proof-backups-for-veeam) solution on-premises in their data centers without significant upfront investments. This flexibility allows service providers to scale their Backup-as-a-Service (BaaS) and Disaster Recovery-as-a-Service (DRaaS) offerings while maintaining the highest levels of security and compliance. Additional details can be found in our [podcast with Anthony Cusimano,](https://www.storagereview.com/podcast/podcast-128-the-best-storage-for-veeam-with-object-first) Director of Technical Marketing at Object First. With the introduction of the Consumption model, Object First continues to reshape the landscape of immutable storage, making it more accessible, flexible, and secure for businesses of all sizes. **Engage with StorageReview** [Newsletter](https://www.storagereview.com/storage_newsletter) |  [YouTube](https://www.youtube.com/user/StorageReview "Opens in a new window") | Podcast  [iTunes](https://podcasts.apple.com/gb/podcast/storagereview-com-storage-reviews/id1060681115 "Opens in a new window")/ [Spotify](https://open.spotify.com/show/1y6VnznABhHeOSMOmbDTz0 "Opens in a new window") |  [Instagram](https://www.instagram.com/storagereview/ "Opens in a new window") |  [Twitter](https://twitter.com/storagereview "Opens in a new window") |  [TikTok](https://www.tiktok.com/@storagereview? "Opens in a new window") |  [RSS Feed](https://www.storagereview.com/rss.xml) ![]() ### Harold Fritts I have been in the tech industry since IBM created Selectric. My background, though, is writing. So I decided to get out of the pre-sales biz and return to my roots, doing a bit of writing but still being involved in technology. Previous post: [UALink Consortium Finalizes 1.0 Specification for AI Accelerator Interconnects](https://www.storagereview.com/news/ualink-consortium-finalizes-1-0-specification-for-ai-accelerator-interconnects) Next post: [Scality ARTESCA+ Veeam Unified Software Appliance Delivers Simplified, Cyber-Resilient Backups](https://www.storagereview.com/news/scality-artesca-veeam-unified-software-appliance-delivers-simplified-cyber-resilient-backup-operations) Trusted Vendors Products and solutions from our affiliate partners: - [ ![Ubiquiti Logo]() Ubiquiti ](https://store.ui.com/us/en?a_aid=StorageReview "Opens in a new window") - [ ![Newegg Logo]() Newegg ](https://click.linksynergy.com/fs-bin/click?id=g5terNMDhz0&offerid=1207190.18&subid=0&type=4 "Opens in a new window") - [ ![Amazon Logo]() Amazon ](https://amzn.to/4fLJUEW "Opens in a new window") Newsletter Subscribe to the StorageReview newsletter to stay up to date on the latest news and reviews. 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