--- description: Pure Storage kicked off Pure//Accelerate techfest22 earlier this month in Los Angeles, and that gave Brian a chance to catch up with Dan Kogan, Vice... title: "Podcast #102: Dan Kogan, Product Focus at Pure//Accelerate techfest22" image: https://www.storagereview.com/wp-content/uploads/2022/06/black-l-ight-blue-modern-gaming-live-streaming-youtube-thumbnail-3.png --- [![Storage Review]()](https://storagereview.com/) --- [Facebook](https://www.facebook.com/@storagereview) [X (Twitter)](https://twitter.twitter.com/storagereview) [Instagram](https://www.instagram.com/storagereview/) [LinkedIn](https://www.linkedin.com/company/storagereview-com) [YouTube](https://www.youtube.com/user/storagereview?sub_confirmation=1) [Email](mailto:info@storagereview.com) [Spotify](https://open.spotify.com/show/1y6VnznABhHeOSMOmbDTz0) [Reddit](https://www.reddit.com/r/StorageReview/) [Discord](https://discord.gg/TwMHb4azdC) [RSS Feed](https://www.storagereview.com/rss.xml) [TikTok](https://www.tiktok.com/@storagereview) [Facebook](https://www.facebook.com/@storagereview) [X (Twitter)](https://twitter.com/storagereview) [Instagram](https://www.instagram.com/storagereview/) [LinkedIn](https://www.linkedin.com/company/storagereview-com) [YouTube](https://www.youtube.com/user/storagereview?sub_confirmation=1) [Email](mailto:info@storagereview.com) [Spotify](https://open.spotify.com/show/1y6VnznABhHeOSMOmbDTz0) [Reddit](https://www.reddit.com/r/StorageReview/) [Discord](https://discord.gg/TwMHb4azdC) [RSS Feed](https://www.storagereview.com/rss.xml) [TikTok](https://www.tiktok.com/@storagereview) [![StorageReview.com](https://www.storagereview.com/wp-content/uploads/2026/07/Storage-Review-2x.png)](https://www.storagereview.com) ≡ Menu - [Home](https://www.storagereview.com/) - [Storage Reviews](https://www.storagereview.com/review) - [End User Reviews](https://www.storagereview.com/consumer) - [Enterprise Reviews](https://www.storagereview.com/enterprise) - [Ubiquiti Reviews](https://www.storagereview.com/best/ubiquiti-reviews) - [SR Merch](https://store.storagereview.com) - [Leaderboards](https://www.storagereview.com/best) - [Best Storage Arrays](https://www.storagereview.com/best/storage-arrays) - [Best Enterprise SSDs](https://www.storagereview.com/best/enterprise-ssds) - [Best Servers](https://www.storagereview.com/best/servers) - [Best Enterprise GPUs](https://www.storagereview.com/best/enterprise-gpus) - [Best Desktops for Local AI](https://www.storagereview.com/best/desktops-local-ai) - [Best Laptops for Local AI](https://www.storagereview.com/best/laptops-local-ai) - [Best Local LLM Tools](https://www.storagereview.com/best/local-llm-tools) - [Agentic AI Hardware](https://www.storagereview.com/best/agentic-ai-hardware) - [Best SSDs & Hard Drives](https://www.storagereview.com/best_drives) - [Best Portable SSDs](https://www.storagereview.com/best/portable-ssds) - [Best Business Laptops](https://www.storagereview.com/best/business-laptops) - [Best Mobile Workstations](https://www.storagereview.com/best/mobile-workstations) - [Best Desktop Workstations](https://www.storagereview.com/best/desktop-workstations) - [Best Mini PCs](https://www.storagereview.com/best/mini-pcs) - [Best Laptop Battery Life](https://www.storagereview.com/best/laptop-battery-life) - [Storage Reference Guide](https://www.storagereview.com/storage-reference-guide) - [About SR](https://www.storagereview.com/about-storagereview) - [StorageReview.com Sweepstakes Rules and Regulations](https://www.storagereview.com/storagereview-com-sweepstakes-rules-and-regulations) Search [Home](https://www.storagereview.com/) » [Podcast](https://www.storagereview.com/podcast) » Podcast #102: Dan Kogan, Product Focus at Pure//Accelerate techfest22 # Podcast #102: Dan Kogan, Product Focus at Pure//Accelerate techfest22 by Harold Fritts on June 14, 2022 [Enterprise](https://www.storagereview.com/enterprise) Pure Storage kicked off Pure//Accelerate techfest22 earlier this month in Los Angeles, and that gave Brian a chance to catch up with Dan Kogan, Vice President, Product Management and Product Marketing at Pure Storage. Dan leads product management for new business, cloud, and the as-a-Service group within Pure’s FlashArray BU, along with leading FlashArray’s overall product marketing team. ![]() Pure unveiled several new and rebranded products during the event. StorageReview.com posted the news as it happened. You can read more about the key announcements for the  [Expanded Evergreen Portfolio](https://www.storagereview.com/news/pure-storage-announces-expanded-evergreen-portfolio-at-pure-accelerate-techfest22), the [FlashBlade//S](https://www.storagereview.com/news/pure-storage-flashblade-s-launched), and [AIRI//S AI-Ready Infrastructure](https://www.storagereview.com/news/pure-storage-airi-s-ai-ready-infrastructure-announced). Pure Storage has been busy, and these announcements are just the beginning. ![Pure Storage AIRI//S]() There is a focus on as-a-Service offerings, strengthening partnerships with NVIDIA, and launching the FlashBlade//S. Dan has his hand in many of the new initiatives within Pure Storage. ![]() Brian has questions about the new announcements, what’s next, cloud deliverables, and more. This very informative podcast offers insights into the direction Pure Storage is taking for the future. The last few minutes of the video were lost, but the audio was preserved. Please give it a listen, or skip around using the timestamps below. 00:00  Introduction - Intro - What resonates with customers - Cloud and cloud acceptance - Datacenters are growing - It’s complicated - Hybrid scenarios - Cloud costs are getting in the way 05:00  Cloud focus - Applications moving to the cloud: What is the right mix/balance - Considerations that determine cloud migration - SMB vs. Enterprise - Cloud migration is based on company maturity - Pure Storage customers: - Large SAS users - Cloud economics don’t work 10:00  Educating the masses - Training partners like MSPs, VARS, Integrators - Pure is not your typical storage vendor - Remember that Pure is a software company - The magic sauce is how the software work with the hardware 15:00 Pure//Accelerate techfest22 - What was on display - Focus on Pure Fusion - Fusion changes the field for IT’s ability to support and deploy - Creation of Service Provider modality 20:00  History - A look back at EMC Viper - Pure Fusion won’t make the same mistakes - Pure and cloud – Block Store - supported on AWS and Azure 25:00  Pricing and Chargeback - Pricing and chargeback for different tiers can surprise customers - Pure provides customers with all prices and costs upfront - Specifics on new and rebranded products - Emphasis on Evergreen - New – Evergreen//Flex – subscription service 30:00  Where is everyone going? - as-a-Service is the choice for vendors - Pure’s secret sauce – data reduction - On-premises - In the cloud 35:00  What are those charges? - Customers are going all-in on cloud and but the invoice forces a rethink - Cloud migration and overwhelming options are making cloud harder - Too many options - It’s more about as-a-Service - Portworx discussion (video lost) 40:00  Portworx - API level integration - PDS – Portworx Data Services - Legacy workloads that can run in a container - Where will the VMware relationship go with the pending Broadcom purchase - NVIDIA partnership - What’s new with FlashBlade//S - Customers are excited about GPUs 46:00  Wrap-up! 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"Opens in a new window") |  [RSS Feed](https://www.storagereview.com/rss.xml) ♫ [Podcast-102.mp3](https://www.storagereview.com/wp-content/uploads/2022/06/Podcast-102.mp3 "Opens in a new window") ![]() ### Harold Fritts I have been in the tech industry since IBM created Selectric. My background, though, is writing. So I decided to get out of the pre-sales biz and return to my roots, doing a bit of writing but still being involved in technology. Previous post: [Podcast #101: James Martin Talks About Adding Intelligence to Infrastructure](https://www.storagereview.com/podcast/podcast-101-james-martin-talks-about-adding-intelligence-to-infrastructure) Next post: [Podcast #103: A Deep Dive on Immersion Cooling](https://www.storagereview.com/podcast/podcast-103-a-deep-dive-on-immersion-cooling) Trusted Vendors Products and solutions from our affiliate partners: - [ ![Ubiquiti Logo]() Ubiquiti ](https://store.ui.com/us/en?a_aid=StorageReview "Opens in a new window") - [ ![Newegg Logo]() Newegg ](https://click.linksynergy.com/fs-bin/click?id=g5terNMDhz0&offerid=1207190.18&subid=0&type=4 "Opens in a new window") - [ ![Amazon Logo]() Amazon ](https://amzn.to/4fLJUEW "Opens in a new window") Newsletter Subscribe to the StorageReview newsletter to stay up to date on the latest news and reviews. 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