--- description: There's little Pure Storage likes more than to pour salt into an EMC wound, smash it in there real nice and tight and secure the wound with a staple gun.... title: Pure Storage Pounces on EMC XtremIO 3.0 Destructive Upgrade image: https://www.storagereview.com/wp-content/uploads/2014/05/purestorage1.jpg --- [![Storage Review]()](https://storagereview.com/) --- [Facebook](https://www.facebook.com/@storagereview) [X (Twitter)](https://twitter.twitter.com/storagereview) [Instagram](https://www.instagram.com/storagereview/) [LinkedIn](https://www.linkedin.com/company/storagereview-com) [YouTube](https://www.youtube.com/user/storagereview?sub_confirmation=1) [Email](mailto:info@storagereview.com) [Spotify](https://open.spotify.com/show/1y6VnznABhHeOSMOmbDTz0) [Reddit](https://www.reddit.com/r/StorageReview/) [Discord](https://discord.gg/TwMHb4azdC) [RSS Feed](https://www.storagereview.com/rss.xml) [TikTok](https://www.tiktok.com/@storagereview) [Facebook](https://www.facebook.com/@storagereview) [X (Twitter)](https://twitter.com/storagereview) [Instagram](https://www.instagram.com/storagereview/) [LinkedIn](https://www.linkedin.com/company/storagereview-com) [YouTube](https://www.youtube.com/user/storagereview?sub_confirmation=1) [Email](mailto:info@storagereview.com) [Spotify](https://open.spotify.com/show/1y6VnznABhHeOSMOmbDTz0) [Reddit](https://www.reddit.com/r/StorageReview/) [Discord](https://discord.gg/TwMHb4azdC) [RSS Feed](https://www.storagereview.com/rss.xml) [TikTok](https://www.tiktok.com/@storagereview) [![StorageReview.com](https://www.storagereview.com/wp-content/uploads/2026/07/Storage-Review-2x.png)](https://www.storagereview.com) ≡ Menu - [Home](https://www.storagereview.com/) - [Storage Reviews](https://www.storagereview.com/review) - [End User Reviews](https://www.storagereview.com/consumer) - [Enterprise Reviews](https://www.storagereview.com/enterprise) - [Ubiquiti Reviews](https://www.storagereview.com/best/ubiquiti-reviews) - [SR Merch](https://store.storagereview.com) - [Leaderboards](https://www.storagereview.com/best) - [Best Storage Arrays](https://www.storagereview.com/best/storage-arrays) - [Best Enterprise SSDs](https://www.storagereview.com/best/enterprise-ssds) - [Best Servers](https://www.storagereview.com/best/servers) - [Best Enterprise GPUs](https://www.storagereview.com/best/enterprise-gpus) - [Best Desktops for Local AI](https://www.storagereview.com/best/desktops-local-ai) - [Best Laptops for Local AI](https://www.storagereview.com/best/laptops-local-ai) - [Best Local LLM Tools](https://www.storagereview.com/best/local-llm-tools) - [Agentic AI Hardware](https://www.storagereview.com/best/agentic-ai-hardware) - [Best SSDs & Hard Drives](https://www.storagereview.com/best_drives) - [Best Portable SSDs](https://www.storagereview.com/best/portable-ssds) - [Best Business Laptops](https://www.storagereview.com/best/business-laptops) - [Best Mobile Workstations](https://www.storagereview.com/best/mobile-workstations) - [Best Desktop Workstations](https://www.storagereview.com/best/desktop-workstations) - [Best Mini PCs](https://www.storagereview.com/best/mini-pcs) - [Best Laptop Battery Life](https://www.storagereview.com/best/laptop-battery-life) - [Storage Reference Guide](https://www.storagereview.com/storage-reference-guide) - [About SR](https://www.storagereview.com/about-storagereview) - [StorageReview.com Sweepstakes Rules and Regulations](https://www.storagereview.com/storagereview-com-sweepstakes-rules-and-regulations) Search [Home](https://www.storagereview.com/) » [News](https://www.storagereview.com/news) » Pure Storage Pounces on EMC XtremIO 3.0 Destructive Upgrade # Pure Storage Pounces on EMC XtremIO 3.0 Destructive Upgrade by Brian Beeler on September 26, 2014 [Enterprise](https://www.storagereview.com/enterprise)  ◇  [Enterprise Storage](https://www.storagereview.com/enterprise/enterprise-storage) There's little Pure Storage likes more than to pour salt into an EMC wound, smash it in there real nice and tight and secure the wound with a staple gun. As is the case now as Pure continues their onslaught against EMC around the [XtremIO 3.0 destructive update](https://www.storagereview.com/the_emc_xtremio_30_disruptive_update_debate_customers_don_t_care). While EMC is providing swing gear and services at no cost to customers who need it while migrating to XtremIO 3.0, Pure is also getting in on the swing gear game. Their take is that while you're migrating to temporary gear anyway, why not give Pure a test drive while you're at it.  ![](https://www.storagereview.com/wp-content/uploads/2014/09/pure-xtremio-swing-gear-offer.png) In their own cheeky way, Pure will include several other things with the 400 Series loaner all flash array. These include free offers like downtime permission slips, picture frame, orange rabbit's foot (faux) and upgrade master t-shirt. Although if all goes well with either EMC's or Pure's swing gear, the downtime permission slips should be superfluous. Either way, according to Vaughn Stewart of Pure, "\[there are] Lots of registrations for the XtremIO Upgrade Kit."  [Pure Swing Gear Registration Page](http://info.purestorage.com/XUpgrade-Kit_Request.html) [Discuss This Story](http://forums.storagereview.com/index.php/topic/37095-pure-storage-pounces-on-emc-xtremio-30-destructive-upgrade-discussion/) **Engage with StorageReview** [Newsletter](https://www.storagereview.com/storage_newsletter) |  [YouTube](https://www.youtube.com/user/StorageReview "Opens in a new window") | Podcast  [iTunes](https://podcasts.apple.com/gb/podcast/storagereview-com-storage-reviews/id1060681115 "Opens in a new window")/ [Spotify](https://open.spotify.com/show/1y6VnznABhHeOSMOmbDTz0 "Opens in a new window") |  [Instagram](https://www.instagram.com/storagereview/ "Opens in a new window") |  [Twitter](https://twitter.com/storagereview "Opens in a new window") |  [TikTok](https://www.tiktok.com/@storagereview? "Opens in a new window") |  [RSS Feed](https://www.storagereview.com/rss.xml) ![]() ### Brian Beeler Brian is located in Cincinnati, Ohio and is the chief analyst and President of StorageReview.com. 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