Podcast #102: Dan Kogan, Product Focus at Pure//Accelerate techfest22

Pure Storage kicked off Pure//Accelerate techfest22 earlier this month in Los Angeles, and that gave Brian a chance to catch up with Dan Kogan, Vice President, Product Management and Product Marketing at Pure Storage. Dan leads product management for new business, cloud, and the as-a-Service group within Pure’s FlashArray BU, along with leading FlashArray’s overall product marketing team.

Pure unveiled several new and rebranded products during the event. StorageReview.com posted the news as it happened. You can read more about the key announcements for the Expanded Evergreen Portfolio, the FlashBlade//S, and AIRI//S AI-Ready Infrastructure. Pure Storage has been busy, and these announcements are just the beginning.

There is a focus on as-a-Service offerings, strengthening partnerships with NVIDIA, and launching the FlashBlade//S. Dan has his hand in many of the new initiatives within Pure Storage.

Brian has questions about the new announcements, what’s next, cloud deliverables, and more. This very informative podcast offers insights into the direction Pure Storage is taking for the future.

The last few minutes of the video were lost, but the audio was preserved.

Please give it a listen, or skip around using the timestamps below.

00:00 Introduction

Intro
What resonates with customers
Cloud and cloud acceptance
Datacenters are growing
It’s complicated
Hybrid scenarios
Cloud costs are getting in the way

05:00 Cloud focus

Applications moving to the cloud: What is the right mix/balance
Considerations that determine cloud migration
SMB vs. Enterprise
Cloud migration is based on company maturity
Pure Storage customers:
- Large SAS users
- Cloud economics don’t work

10:00 Educating the masses

Training partners like MSPs, VARS, Integrators
Pure is not your typical storage vendor
Remember that Pure is a software company
The magic sauce is how the software work with the hardware

15:00 Pure//Accelerate techfest22

What was on display
Focus on Pure Fusion
Fusion changes the field for IT’s ability to support and deploy
Creation of Service Provider modality

20:00 History

A look back at EMC Viper
Pure Fusion won’t make the same mistakes
Pure and cloud – Block Store
- supported on AWS and Azure

25:00 Pricing and Chargeback

Pricing and chargeback for different tiers can surprise customers
Pure provides customers with all prices and costs upfront
Specifics on new and rebranded products
Emphasis on Evergreen
New – Evergreen//Flex – subscription service

30:00 Where is everyone going?

as-a-Service is the choice for vendors
Pure’s secret sauce – data reduction
- On-premises
- In the cloud

35:00 What are those charges?

Customers are going all-in on cloud and but the invoice forces a rethink
Cloud migration and overwhelming options are making cloud harder
Too many options
It’s more about as-a-Service
Portworx discussion

(video lost)

40:00 Portworx

API level integration
PDS – Portworx Data Services
Legacy workloads that can run in a container
Where will the VMware relationship go with the pending Broadcom purchase
NVIDIA partnership
What’s new with FlashBlade//S
Customers are excited about GPUs

46:00 Wrap-up!

Video pod on YouTube

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2 years ago

Harold Fritts

I have been in the tech industry since IBM created Selectric. My background, though, is writing. So I decided to get out of the pre-sales biz and return to my roots, doing a bit of writing but still being involved in technology.