Micron Technology, Inc. has announced that it will exit the Crucial consumer business, ending the sale of Crucial-branded memory and storage products through global retail and e-tail channels. The move is part of a broader portfolio transformation intended to align Micron more closely with higher-growth, higher-value segments in memory and storage.
Crucial consumer product shipments will continue through the existing consumer channel until the end of Micron’s fiscal Q2 2026, which concludes in February 2026. During this transition period, Micron plans to work directly with channel partners and customers to manage runout, address inventory planning, and support downstream demand where appropriate. The company has stated that warranty service and support for existing Crucial products will remain in place, which should mitigate risk for current deployments and in-flight projects that rely on Crucial client SSDs and DRAM.
While Micron is exiting the Crucial consumer-branded business, it will continue to support Micron-branded enterprise products for commercial channel customers worldwide. This includes solutions targeted at data centers, enterprises, and other professional environments, where performance, endurance, and long-term availability are often more closely aligned with customer roadmaps and qualification cycles.
Sumit Sadana, Micron’s Executive Vice President and Chief Business Officer, framed the decision as a strategic reallocation of focus toward faster-growing markets and more profitable secular demand trends in memory and storage. In public remarks, Sadana noted that Crucial had built a reputation as a trusted brand for reliable consumer memory and storage over nearly three decades. He acknowledged the role of a large and loyal customer base, as well as partners and internal teams, in establishing Crucial’s market position, but emphasized that the company’s future priorities now lie elsewhere in the value chain.
The exit from the Crucial consumer segment is presented as part of Micron’s ongoing portfolio transformation. By concentrating on core enterprise, commercial, and other strategic segments, Micron aims to improve long-term financial performance, streamline its product mix, and deliver more focused value to strategic customers. For channel partners and OEMs operating in professional and data center markets, this is likely to translate into a more concentrated roadmap focused on Micron’s enterprise-grade SSDs and memory offerings, with clearer alignment with infrastructure, cloud, and AI-driven workloads.
Micron has also indicated that it intends to reduce the impact of this decision on its workforce. The company plans to offer redeployment opportunities for affected team members into existing open positions where skills and experience are transferable. This approach is intended to preserve domain expertise within Micron while supporting the shift toward its target growth areas.
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