Pure Storage has rebranded as Everpure™, positioning the move as a shift from reshaping enterprise storage to defining broader data management outcomes. Alongside the name change, Everpure has signed a definitive agreement to acquire 1touch, a data intelligence and orchestration company focused on delivering a unified view of enterprise information. The combination is intended to strengthen Everpure’s roadmap for secure, accessible, intelligent data ready to perform in AI-driven environments.
Accelerating Data Management Innovation in the AI Era
Everpure is framing the current market as an AI-driven inflection point where existing infrastructure limitations are increasingly exposed. Many enterprises still operate with siloed datasets, manual governance and movement processes, and architectures that do not scale cleanly for AI workflows. These constraints slow time-to-insight, increase operational risk, and limit the ability to operationalize AI beyond pilots.
To address these issues, Everpure is advancing its Enterprise Data Cloud (EDC) architecture, powered by the Everpure Platform (formerly the Pure Storage Platform). The company describes EDC as a unified, virtualized cloud of data governed by an intelligent control plane. The emphasis is on policy-based, global dataset management that reduces manual configuration and operational friction. The goal is to simplify data management and make it more agile, improving efficiency across environments and use cases.
Extending the Everpure Platform With 1touch Data Intelligence
The planned 1touch acquisition is designed to add data discovery and semantic context directly into the Everpure Platform. Everpure expects 1touch to enable discovery, classification, contextualization, and data enrichment across datasets and environments, including SaaS deployments and edge locations. In practical terms, this expands the platform from managing and protecting data to also understanding it, which is foundational for AI readiness and for improving downstream data usability.
Ashish Gupta, CEO and president of 1touch, emphasized the importance of proper controls and semantic context for AI data, describing data as its lifeblood. He highlighted the partnership with Everpure to remove barriers preventing enterprises from realizing full ROI from their data. Gupta went on to explain that the collaboration aims to expand the Everpure platform to enhance contextual intelligence, enabling quick, reliable transitions of AI projects from pilot to production.
Trading and Transaction Details
Everpure will begin trading under the name “Everpure” on the New York Stock Exchange on March 5, 2026, while retaining the existing ticker symbol (NYSE: PSTG). The 1touch transaction remains subject to customary closing conditions and is expected to close in Q2 FY27. Financial terms were not disclosed.
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