Object First reported 118% year-over-year bookings growth in the first quarter of 2026, reflecting an increased enterprise focus on immutable backup storage as a core defense against ransomware and other destructive cyber events. The company continues to position immutable storage as a foundational element of modern data protection strategies, particularly for organizations standardizing on Veeam.
The company’s approach centers on purpose-built, immutable backup storage designed specifically for Veeam environments. By simplifying deployment and operations, Object First targets organizations that need reliable recovery when production systems are compromised. This model also aligns with regulatory and compliance requirements, including data sovereignty mandates that are increasingly shaping infrastructure decisions.
Regional and Enterprise Growth Trends
Object First saw strong geographic expansion in Q1. EMEA bookings grew 275% year over year, driven largely by regulatory pressure and data sovereignty requirements that favor on-premises control of backup data. The Americas region also posted solid growth, with bookings increasing 45% year over year.
Enterprise adoption accelerated during the quarter. Object First noted that six-figure-and-larger deals doubled compared to the same period last year. This indicates a broader penetration into larger organizations with more complex data protection requirements. Customer growth increased 115% globally, while the number of transacting partners rose 81%, signaling continued channel expansion.
Customer Demand and Channel Expansion
Customer wins in Q1 spanned multiple verticals, including public sector, financial services, healthcare, manufacturing, and gaming. Several healthcare deployments highlighted demand for secure, purpose-built backup infrastructure tailored for Veeam environments. In Europe, compliance-driven use cases remained prominent, including organizations selecting on-premises immutable storage to retain full control over sensitive data.
We have followed Object First for a while. View the video below for in-depth coverage from the launch of Object First latest backup appliance.
Channel activity also expanded. Object First added TD SYNNEX Germany as a distribution partner and elevated SVA System Vertrieb Alexander GmbH to Platinum Partner status, strengthening its position within the European Veeam ecosystem.
Industry Recognition
Ransomware continues to drive the adoption of immutable storage as a baseline requirement for cyber resilience. Object First leadership pointed to increasing demand for solutions that ensure recoverability under attack conditions, particularly in regions with strict data residency requirements. The company also emphasized the role of its partnership with Veeam in delivering integrated backup and recovery capabilities.
Additionally, Object First received several industry recognitions during the quarter. The company was named a 2026 Global InfoSec Award winner by Cyber Defense Magazine in the Hot Company Data Security category at RSAC. It also earned multiple CRN honors, including inclusion in the 2026 Partner Program Guide, the 2026 Cloud 100, and recognition of its executives in the 2026 Channel Chiefs list, underscoring its channel-first strategy and partner ecosystem investments.
Amazon