EUC World Amplify will be hosted in Minneapolis, and the StorageReview team will be on hand to answer questions and present.
As champions of innovation in end-user computing (EUC), Storage Review takes great pride in serving as an official media sponsor for EUC World Amplify 2025. Our journey with EUC technologies took off in 2017, when we published our first thin client review, setting the stage for years of industry engagement and insight with EUC.
Vendor Neutral
In response to the need for a vendor-agnostic End User Computing (EUC) organization, a diverse coalition of companies and leaders in the EUC sector has established a new entity called the World of EUC. This entity aims to consolidate and unite the various EUC communities.
The group’s diversity is reflected in its founding partners, who come from various segments of the EUC community.
The EUC community gathered in Baltimore in August 2024 for the first EUC World Amplify conference. The conference enables the EUC community to come together and discuss trends, analysis, and future innovations essential for end users to succeed.
EUC World Amplify 2025
This year, the annual EUC World Amplify conference will take place at the McNamara Alumni Center, 200 SE Oak St, Minneapolis. It spans three days, and attendees participate in technical deep dives, solution-oriented workshops, panels, and networking events. The goal is to empower the EUC community to solve problems, share innovations, and influence future tech directions. The conference is scheduled for August 4, beginning at 5:00 PM CDT, and will kick off with a welcome mixer and opening keynotes, followed by two full days of sessions. Amplify will wrap up at noon on August 7.
Before this year’s event, attendees were encouraged to submit, vote on, and even present sessions. This ensures the content is relevant to current challenges and opportunities in the field. This crowd-sourced approach not only fosters collaboration but also prioritizes real-world strategies over marketing gloss.
Speakers
Although the speaker list is still being finalized, EUC World Amplify 2025 already features a remarkable lineup of thought leaders and industry experts, including prominent figures from various industries. Here’s a snapshot of a few of the speakers in attendance.
A Vendor-Neutral Event
The defining characteristic of EUC World Amplify is its vendor-agnostic philosophy. Unlike many industry gatherings, this event deliberately curates content and sessions that transcend specific products or proprietary ecosystems, ensuring a broader perspective. The goal is to create an open forum where strategies, best practices, and innovations are discussed openly.
This approach ensures that attendees, regardless of their product or technology preferences, can gain actionable insights without feeling steered toward a particular brand or platform. By emphasizing unbiased dialogue and real-world problem-solving, the event fosters genuine collaboration and learning across the diverse EUC landscape.
EUC World Amplify maintains a balanced relationship with industry stakeholders regardless of sponsorship. However, sponsors are selected for their contributions to the field rather than their marketing influence, which supports the event’s neutral ethos. This allows sponsors to showcase their innovations and thought leadership in a supportive and educational environment, while attendees benefit from exposure to a wide range of solutions and diverse perspectives. Ultimately, the event’s vendor-agnostic stance, combined with thoughtful sponsorship, amplifies knowledge sharing and community growth.
Maintaining its ethos, StorageReview is proud to be a media sponsor of the event. We will have representatives in attendance to provide live updates and meet with attendees, presenters, sponsors, and organizations.
EUC World Amplify is passionate about gathering the EUC community. To facilitate a solid turnout, the event has been reasonably priced. Early-bird rates are $200 for World of EUC members until July 15. Thereafter, admission will increase to $300. Not a member? Non-members can join for free when registering to receive the discount. For those in the Minneapolis area, this is a great event that doesn’t require travel. Out-of-towners can stay at the Graduate Minneapolis Hotel for $179 per night, just a short walk from the venue and downtown attractions.
For more information, visit https://amplify.worldofeuc.com.
Be sure to reach out to the StorageReview team while you’re there!
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