EUC World Amplify 2026 brought the end-user computing community together September 29 through October 1 at the Baird Center in Milwaukee. This is our day-one report; we previewed the show in August and profiled five of its sponsors two weeks ago. Figure 1: Milwaukee, lit up for the week of EUC World Amplify 2026. What

Between sessions at EUC World Amplify in Milwaukee, we sat down for an extended conversation with an industry veteran whose fingerprints are all over the modern enterprise desktop: Scott Manchester. Many in our community know Manchester from his 25-year run at Microsoft, where he led Azure Virtual Desktop (AVD) and later Windows 365 Cloud PC.

NetApp used its INSIGHT 2026 conference in Las Vegas to announce NetApp Novus, a disaggregated storage architecture for AI factories that separates metadata from the data path and that the company says is designed to exceed 100 TB/s of aggregate throughput, keep hundreds of thousands of GPUs fed, and grow toward a zettabyte-scale file system.

Dell Technologies has updated its rugged laptop lineup with new versions of the Dell Pro Rugged 13 Extreme and Pro Rugged 14, bringing Intel Core Ultra Series 3 processors and other hardware updates to both systems. The fully rugged Pro Rugged 13 Extreme now offers up to a Core Ultra X7 368H with Intel Arc

AMD introduced AMD Ross, an agentic AI assistant built to run alongside the tools embedded developers already use, from system architecture and schematic review through FPGA and algorithm design, embedded software, AI inference, debugging, and deployment. The assistant targets the whole AMD Embedded portfolio, FPGAs, adaptive SoCs, x86 embedded processors, and edge AI platforms, by

Zella DC used Yotta 2026 in Las Vegas to introduce Zella Stack, an indoor micro data center that ships by standard courier and is assembled on site from stackable blocks. A base block carries the supporting infrastructure, IT blocks go on top of it, and the cabinet starts at 24RU and grows in 12RU increments

Everpure announced a set of platform capabilities aimed at getting enterprise AI out of pilots and into production, all of them due in October. The headline is PureKVA (Key-Value Accelerator) for FlashBlade, which pre-stages inference context directly into GPU memory and, by Everpure’s count, delivers up to 20x faster Time to First Token. Alongside it

AMD has signed a definitive agreement to acquire World Labs, the San Francisco spatial-intelligence company co-founded by Dr. Fei-Fei Li, in an all-stock transaction AMD values at approximately $8.2 billion. AMD expects the deal to close by the end of 2026, subject to regulatory approvals and other customary closing conditions. Dr. Li will join AMD

Simplyblock is building business continuity and storage-level disaster recovery into its software-defined storage platform for Red Hat OpenShift Virtualization and OpenShift Container Platform, with no separately licensed DR product on top. The platform now ships with synchronous stretch-cluster replication for zero-RPO metro deployments, asynchronous replication with RPOs as low as one minute, automated failback, live